Leadership

Dale is led by an experienced team of industry leaders with a proven track record of developing and commercializing innovative healthcare products. With a broad range of backgrounds, we are united in our purpose to deliver products that are always better for patients and practitioners.

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Bob Simpson

Chief Executive Officer

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Bob Simpson joined Dale Medical in 2020 bringing 25 years of experience within the healthcare industry. He is Chief Executive Officer and President of the Board of Directors for the 100% employee-owned global medical device company.

Prior to Dale Medical, Bob was Senior Vice President and General Manager of the Vascular Interventions & Therapies global business at AngioDynaimics.

While at Medtronic, he served as the Vice President and General Manager of the Patient Care business, and led strategy and business development for the Patient Monitoring & Recovery global business unit.

He also held various leadership roles in Sales and Marketing during his time at Covidien (Medtronic) and Alcon (Novartis).

Bob is a graduate of the State University of New York at Geneseo where he earned a Bachelor’s in Management Science - Finance, and has completed a comprehensive executive leadership development program at Babson College.

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Jim Spitzer

Director of Sales and Marketing

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Jim joined Dale Medical Products as Director of Marketing in 2014, contributing to the continued profitable growth in the subsequent years. Jim has held many sales and marketing leadership roles entirely within the medical device and biotechnology industries. He brings a successful track record for launching new products and technologies, providing field sales guidance and support, developing clinical relationships and partnering with key industry opinion leaders.

As an experienced business leader with significant achievement in progressively complex and influential marketing roles, Jim is a versatile performer within both large and small organizations (publicly and privately held). He possesses expert marketing skills for both capital equipment and consumable supplies in domestic and international markets. Jim is an effective communicator with a proven track record of collaboration and matrix/cross-functional leadership. Prior to joining Dale, Jim has held marketing, communications and project leadership roles at GE Healthcare, Neurometrix, IDEXX Laboratories and Associates of Cape Cod.

Jim has a BA in English Literature from Boston University and a MBA from the University of Wisconsin-Madison. He is also a member of the Board of Governors for Healthcare Manufacturing Management Council and is an active member of several industry-related associations.

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Paola Gonzalez

Director of Human Resources

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Paola Gonzalez is a senior human resources leader and trusted executive advisor, currently serving as Director of Human Resources at Dale Medical Products. Since joining the organization in 2020, she has led enterprise-wide people strategy, partnering closely with the CEO and executive leadership team to align workforce planning, compliance, leadership development, and organizational effectiveness with business priorities in a highly regulated environment.
 
Paola brings more than seventeen years of progressive HR leadership experience across pharmaceuticals, medical products, manufacturing, and large-scale corporate organizations. Prior to joining Dale Medical, she held leadership roles at PepsiCo and Denison Pharmaceuticals, where she guided HR strategy, strengthened organizational capability, and supported leaders through growth, change, and operational complexity. Her background across union and non-union environments, combined with experience in regulated industries, allows her to operate effectively at both strategic and operational levels.
 
Known for her sound judgment, emotional intelligence, and collaborative leadership style, Paola is deeply committed to building high-performing, values-driven cultures. She excels at translating business objectives into practical people strategies that enhance engagement, mitigate risk, and support long-term organizational sustainability.
 
Through her leadership at Dale Medical, Paola continues to strengthen the organization’s people infrastructure, leadership pipeline, and compliance posture—positioning the company for continued success in a dynamic and evolving industry landscape.
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Brian Ducharme

Director of Business Analytics & Customer Service

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Brian Ducharme Joined Dale Medical early 2020 as the ERP Systems Administrator working in tandem with Customer Service and Production to promote system efficiencies and process improvements throughout the company. Mid 2021 Brian was promoted to Director of Business Analytics & Customer service, where in this new role he has the responsibility to lead the Customer Experience and Satisfaction levels and drive forth change for process improvement through Data Analytics, Business Modelling, and Key Performance Indicators.

Prior to Dale Medical, Brian spent almost 20 years working at Rogers Corporation in the Industry of Engineered Materials. Brian held several leadership positions during his tenure targeting ERP global standardization with the scope of Order Fulfillment and Data Analytics across the United States and in Asia and Belgium. Brian attended Eastern Connecticut State University and Southern New Hampshire University where his course of studies included Computer Science, Business Management, and Financial Accounting.

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Michael Melia

Director of Information Technology

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Michael has extensive experience managing multiple areas of the IT Enterprise, including Infrastructure, Security, Help Desk, Application Development and Application Support. He has coached, mentored, and built IT teams that are accountable for delivering software solutions, stable/scalable technology environments, and strategic objectives.

Michael transitioned into management twelve years ago, collaborating with leadership and cross-functional team members to create and execute standards and processes for application selection, and implementation.

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Kathy Reed

Director of Finance

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Kathleen Reed joined the company in November 2021 as Controller. Prior to joining Dale, Kathleen spent 4 years as Controller of Denison Pharmaceuticals, LLC in Rhode Island. Before that, she held a variety of accounting positions at Textron Inc., CVS Health Corporation, and A.T. Cross Company. She is a magna cum laude graduate of Providence College with a BS in Business Administration. Ms. Reed has over 25 years of experience in the areas of consolidations and financial reporting.

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Tom Elder

Director of Operations & Project Management Office

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Tom joined Dale Medical in 2015 as the Purchasing Manager and brought over twelve years of experience in this role.  In March of 2021, he was promoted to Sr. Supply Chain Manager.  More recently in May of 2022, Tom was promoted to Director of Supply Chain and Project Management Office.  Aside from sourcing responsibilities and risk management, he is overseeing the administrative aspects of all projects at Dale, whether new product or maintenance of business.  He also leads a team of three people that are responsible for the daily transactional operations at Dale.  
 
Prior to joining Dale, Tom was a Purchasing Manager and Operations Analyst at Ruland Manufacturing.  There, his focus was shifted towards ISO manufacturing standards where he was certified as an internal auditor and helped lead the acquisition of the company's newly granted ISO certification.  
 
Tom attended Westfield State University and Framingham University.  Although initially his path was one in the educational field, he abruptly changed course with all efforts made towards business management and economics.
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Sharon Steeves

Director of Market Development

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Sharon Steeves has devoted 35 years as a significant contributor to the success of Dale Medical. She joined the company in 1985 as a part-time high school student working in manufacturing, and she transferred to the Marketing Department staff on a full-time basis upon receipt of her A.S. in Business Administration.

She has occupied a progression of positions with diverse responsibilities within the company. In her earlier years, she was instrumental in implementing a formal Quality Management System and establishing a Medicare Reimbursement code of the Dale Tracheostomy Tube Holders.

She served 25 years as Dale’s Product Development Manager, successfully managing product launches and cultivating mutually beneficial relationships with inventors, vendors, lawyers, consultants, and a network of clinicians who provide valuable input to Dale on new or established product ideas.

Sharon was promoted in the summer of 2023 to Director of Market Development where she constantly analyzes product competitiveness, pricing, market position, opportunities, and trends. She also manages Dale’s line of Post Surgical products.

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Joao Lima

Director of Quality & Regulatory Affairs

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Joao began his career at Dale Medical in 1995 as a material handler and quickly demonstrated a strong aptitude for operational excellence. He transitioned into the cutting department, where he gained hands-on experience with manufacturing processes and quality standards. As Dale launched its Lean initiative, Joao was selected to become the Continuous Improvement Specialist. In this role, he led cross-functional teams to implement sustainable process improvements that elevated product quality, efficiency, and workplace safety across the organization.

In 2021, Joao was promoted to Production Manager, and in 2023, to Director of Manufacturing. Throughout these leadership roles, he worked closely with Quality and Regulatory teams, developing deep expertise in compliance, internal audits, process validation, and FDA/ISO standards. His firsthand knowledge of manufacturing, combined with a strong understanding of quality systems and regulatory requirements, made him a natural fit for his current role as Associate Director of Quality and Regulatory Affairs, which he assumed in 2025.

Joao is committed to maintaining the highest standards of quality and compliance, ensuring that Dale Medical continues to meet both regulatory expectations and customer needs. He is a graduate of Central Falls High School and holds a degree from the New England Institute of Technology.